Thursday, January 31, 2013
OXYGEN MEDIA ELEVATES MATTHEW JARECKITO VICE PRESIDENT OF ADVERTISING SALES
NEW YORK – January 31, 2013 – Oxygen Media has promoted Matthew Jarecki to Vice President, Advertising Sales. In this new role, Jarecki will be responsible for generating and expanding national advertising sales revenue for the Northeast, with a focus on integrated marketing and multiplatform ad sales partnerships. He will work closely with the Account Executive team as well as clients and agencies to deliver multi-dimensional deals and provide brands with an exclusive level of exposure through cross-platform integrations. Based in New York, he will report to Susan Malfa, Senior Vice President, Ad Sales for Bravo Media, Oxygen Media, Style Media and Women At NBCU.
Malfa commented, “With his strong client relationships and knowledge of the advertising industry, Matthew is a vital asset to our growing network as Madison Avenue is taking notice of our unique multimedia partnership offerings and coveted young female audience.”
Most recently, Jarecki oversaw and engineered a key integrated sponsorship with Marshalls for the eagerly anticipated new supermodel competition series “The Face,” premiering Tuesday, February 12 at 9pm ET/PT. The aspiring hopefuls will have access to the Marshalls Accessory Wall featuring the best accessories ranging from scarves and hats to shoes, belts and designer handbags during a Test Shoot challenge where one winner receives a $5,000 Marshalls gift card. Marshalls Brand Ambassador and self-proclaimed ‘super-fan’ of Marshalls, celebrity stylist Jenn Rade, will serve as judge for the Campaign challenge where the models compete to create a Spring Dress ‘Look Book’ for Marshalls.
Prior to joining Oxygen in April 2012 as Director, Ad Sales, Jarecki worked with Turner Broadcasting over a span of 12 years, where he went from Sales Planner to Account Executive and represented growth brands including Cartoon Network, Adult Swim and truTV.
Previously, Jarecki held posts at Scripps Networks for more than six years, where he cultivated the ad sales side of a young Food Network as well as Fine Living. With a career start on the agency side of the business, Jarecki’s first job was with Foote, Cone & Belding.
About Oxygen Media
Oxygen Media is a multiplatform entertainment brand that delivers relevant and engaging content to young women who like to “live out loud.” Oxygen is rewriting the rulebook for women’s media by changing how the world sees entertainment from a young woman’s point of view. Through a vast array of unconventional and original content, including “The Glee Project,” “The Face,” “Best Ink,” “I’m Having Their Baby” and “Bad Girls Club,” the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. “The Glee Project” is a winner of a 2012 Gracie Award which honors programming created for women, by women and about women for “Outstanding Reality Show.” A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award winning features online including www.OxygenLive.com, the real time social viewing party that is also available as an app for the iPhone and iPad. Oxygen is available in 80 million homes, and can be found online and on mobile devices at www.oxygen.com. Follow us on Twitter at www.twitter.com/OxygenPR. Oxygen Media is a service of NBCUniversal.